Adobe Media Optimizer

Adobe Media Optimizer (part of Adobe Advertising Cloud) automates the bidding and optimization of paid search, display, and social advertising. It uses machine learning to maximize conversions and minimize cost-per-acquisition across all channels.

Supported Channels

• Google Search & Display
• Microsoft / Bing Ads
• Facebook and Instagram Ads
• Programmatic Display (DSP)

Optimization Features

• Algorithmic bid management
• Budget forecasting and pacing
• Cross-channel attribution modeling
• Creative performance testing