Adobe Target — Testing & Targeting

Adobe Target is the world's leading personalization solution. It enables A/B testing, multivariate testing, and AI-powered personalization across web, mobile, email, and IoT surfaces — ensuring every visitor sees the most relevant experience.

Testing Capabilities

• A/B and multivariate testing
• Auto-allocate winners based on statistical significance
• Visual Experience Composer — no coding required
• Server-side testing for SPA and mobile apps

Personalization

• AI-powered Auto-Personalize (Automated Personalization)
• 1:1 content recommendations
• Audience-based rules with third-party data