Salesforce Radian6

Radian6 is the leading social media monitoring platform, now integrated into Salesforce Marketing Cloud. It captures social conversations about your brand, products, and competitors — and links them directly to Salesforce records for a unified customer view.

Radian6 Capabilities

• Monitor 650M+ social sources including Twitter, Facebook, blogs, and forums
• Real-time sentiment analysis
• Create Salesforce cases from social mentions
• Influencer identification and engagement workflow
• Customizable reporting dashboards